Your Total Recruitment Solution

Top tips on how to grow your business (part 1)


Top tips on how to grow your business (part 1)

Top tips on how to grow your business (part 1)


Growing your business isn’t always easy but is a necessity for your business’ survival. But how do you transform your existing business into the empire you envision? The below growth strategies have worked successfully with other businesses and can work for yours with some careful planning. Read part one below.

1. Target your existing customers.

To grow your business you need more new customers, correct? Well, yes and no. Your existing customers are an important group to target as these are already buying from you and have bought into your brand. So ask yourself if there are any ways you can possibly up sell or cross sell to your existing customer group and also encourage them to refer you to their contacts.

2. Ask for Referrals

Whilst we mention referrals, it’s important to never underestimate their power. But don’t just expect them to happen, actively ask for them to make them happen. During or after every sale ensure you ask your customer if they know of anyone else who could be interested in your service and even give them incentive to refer on. Nothing beats word of mouth.

3. Evolve

Can your product or service be used for anything else or somehow innovated? By doing this you potentially reach new markets and pique new interest. Think about the versatility of a product such as Sellotape and how few of these would be sold if it were only good for taping one thing.

4. Explore new territory

Opening a shop in a new location, engaging on a new social media platform or advertising in selective and specific media can all extend your reach so never be afraid to enter unchartered waters as you may just find some treasure!

5. Trade Shows

Whilst we’re on the subject of being specific, trade shows are a great way to engage with your target customers as they draw in people who are already interested in your product meaning that half the battle is already won. Ensure you choose carefully, thinking about your target demographic and product with the best profit margins.
We hope you have found the above tips useful and inspiring. Why not share your top tips to growing your business on our Facebook Page and Twitter Page? Look out for part two…

Testimonials

GET IN TOUCH